DUBLINE PROJECT
Inspired by adventure and equipped to explore.
As my first project with Treehut, the objective was to establish a design language that could evolve the product while maintaining the brand’s existing DNA. Early exploration focused on case architecture, dial design, and layout. Reclaimed woods were integrated as structural elements, while color and finish helped create depth, hierarchy, and legibility within the chronograph dial.
CLASSIC MULTIFUNCTION PROJECT
The Classic Multifunction explored how an established, successful platform could evolve without losing its core identity. Rather than starting from a blank slate, the design built on proven proportions and architecture while exploring new approaches to the case bezel, lugs, crown, layout, and dial functions. The selected direction was refined through development, balancing recognizable elements of the original with a clear evolution of the design.
